Guy Ritchie's girlfriend Jacqui Ainsley has been announced as the face of new lingerie brand Boux Avenue.
The new brand will be launching in March, and promises to offer affordable luxury underwear both instore and online!
Theo Paphitis, owner of the brand and star of Dragon's Den, says the lingerie will make women feel 'special'. He said:
"The whole range is about an attitude of mind. There are certain things that girls want, whether they are 70 or 17. It is about being special."
Model Jacqui told Vogue magazine said that she's really happy that she's the first face of the brand:
"I am honoured to be the first Boux Girl. I love that day to day, whatever side of your personality you want to show that day, you can wear what you want and there will be lingerie to fit that."She's looking hot!!
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